Blog

Unlocking Email Marketing Success in the New Year

It’s a brand new year! So why not try some brand new marketing tactics for your business? Despite some popular belief that companies send frequent emails just to personally annoy their subscribers, the truth of the matter is that not only is email the preferred method of communication for most customers, but it also has a great return on investment. Still seem hard to believe? Check out these email marketing

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The Danger of Buzzwords

In the ever-changing landscape of marketing, buzzwords are often overused, misused and can be quite dangerous. Overuse of buzzwords in marketing has reached a point where their impact is becoming diluted, and their misuse can prove to be not just ineffective but potentially harmful. Businesses can easily fall into the trap of hearing a buzzword and automatically think it’s a good fit for them. This blog will explain what a

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Holiday Season Marketing

The holiday season is here! This is a huge time of year for businesses and making sure to market your business during this busy shopping season is so important. Here are a few of our favorite holiday marketing tactics: Social Media Posting: Keeping your business’s social media profiles up to date is important all year round but especially around the holidays! Use social media to announce when new products arrive,

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Optimizing Your Local Listings

In today’s highly competitive business landscape, getting noticed is half the battle. Local listing optimization has emerged as a powerful tool for businesses to enhance their online presence and attract more customers. Whether you’re a small mom-and-pop store or a multinational corporation, ensuring your business information is up-to-date and accurate can be the difference between your long-term success or failure. In this blog, we’ll explore some of the key advantages

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The Benefits of Email Marketing

When it comes to marketing tactics, email campaigns are a hot topic. Some people love them, while others think they’re a dying medium. Whichever way you fall, there’s no denying the facts – according to Hubspot, 99% of consumers check their inbox every day, with some looking at it up to 20 times a day. That’s somewhere you want to be, don’t you think?In this blog, we will go over

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Prioritize Your Audience Over Ad Placement

It’s no secret that there are many different online advertising strategies that advertisers use to increase business. One very common mistake is that advertisers fixate on where their ad appears online vs who is seeing it. Time and time again targeting ad placements has been proven to be less effective than targeting the actual end user. That’s not to say there are some exceptions to this strategy; but for the

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Expanding Your Audience with Social Media

Do you have a client interested in expanding their audience through social media but don’t know where to begin? With social media users on the rise, there isn’t a better time to take advantage of all the benefits managed social media has to offer! According to Oberlo, there are expected to be 4.89 billion social media users worldwide in 2023, which is a 6.5% increase from a year ago. The

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The Different Types of Targeted Display

When it comes to digital marketing there are a wide range of tactics to use to reach customers. One of the most popular ways to advertise digitally is with targeted display. Targeted display ads are images, and usually contain text and a call to action. These types of ads can display on a wide range of sites across the web. Overall, targeted display is great for businesses looking to build

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Alert on the Latest Facebook Page Scam

Facebook scams are nothing new, but the most recent one targets business page admins and leaves them worried about the status of their Facebook page. It has circulated Facebook quickly, and many clients have received it in their inboxes once or multiple times already. It’s important to note that if your clients receive a message like this in their inbox and they do not interact with it, their Facebook page

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Understanding the Ins and Outs of Websites

In the ever-evolving landscape of online presence, establishing a captivating website has become paramount for individuals and businesses alike. When it comes to website creation, there are several options available, each with its own distinct characteristics and purposes. In this blog, we will delve into the differences between 1-page, 5-page, 10-page, and custom websites, shedding light on what sets them apart. Additionally, we will explore the concept of pages, modules,

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The Importance of GMB

What is a GMB? GMB stands for Google My Business, and is an online profile that helps users find businesses and information about them. GMB is a tool that is free to businesses and can be updated any time a business’ information changes. Why is it Important for Businesses to Have a GMB? GMB profiles help businesses get found on Google. They also act as a first impression for businesses.

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Streaming TV vs Programmatic Video

The rise of digital marketing has brought about new ways for brands to reach their target demographics. Streaming TV and programmatic video are two popular ways for brands to reach their audiences. While both approaches deliver video to the end viewers, there are key differences between the two options. In this blog we will discuss the differences between streaming TV and programmatic video, and the benefits of both. What is

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